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Check out the Glympse blog for insights into how customers use the Glympse platform and products, helpful FAQs, and how to get the most out of geo-location technology and apps.

How to Keep Customer Data Safe on a Location-Intelligent Communication Platform

Possibly the most critical element of a location-intelligent communication platform is ensuring the security and privacy of your customers’ data. Data security is especially important when it comes to the compliance aspect of personally identifiable information (PII). How can you rest assured you can keep customer data safe? What needs to be in place to confidently assure your customers their data will be safe? A strong assurance of data security is a crucial part of convincing your customers to use your solution in the first place as well as in creating a positive customer experience when they do.

Prioritizing Security As the World Goes Digital

Customer interactions were already rapidly moving into the digital realm before the pandemic, and COVID-19 has only sped up the process. All customer interactions on a communication platform involve some sensitive customer data, and if you are not prepared to invest in the security and privacy of your platform, the consequences could be severe. The goal is to find that perfect balance between innovation and security to make sure your platform is as safe as it is successful.

Elements of Security

The elements of keeping a customer communication platform secure are many and vast. Here are just a few of them:

Ensure a Secure Back-End Server Connection

If your platform relies on data from back-end systems via API calls, using HTTPS for all connections is crucial to maintain security. It’s also important to make sure your SSL methods are secure and to have proper tools in place to help your developers detect and close security loopholes. This safeguards your platform against malicious activity.

Utilize Encryption

Encryption is another vital aspect of securing your data. Encryption translates plain text into cipher with the aid of an algorithm-based key. This means that a hacker would first need to get a hold of the key to decipher the data before they can access the data itself. It adds an extra layer of protection for sensitive information.

Leverage iCloud/Android Keychain

A keychain protects login credentials and other sensitive data against unauthorized access. Leveraging this feature for data storage rather than using less secure locations (such as p-lists) is a far better alternative for developers. Plus, it has the added benefit of ensuring the end user doesn’t have to log in every time the application is opened, which your customers will appreciate.

Offer Biometric Login

Whenever possible, avoid using passcodes for login, and opt for biometric options instead. Face recognition or fingerprint authentication are much more secure choices and should be used when available.

Make Reverse Engineering Difficult

Reverse engineering is a common way that hackers learn about the operation of a platform in order to gain access to it. There are numerous ways to make this more difficult for would-be cybercriminals, such as the use of debug detection codes, coding in C++ rather than Java, and performing critical tasks (such as digital signing and encryption) on the server to avoid storing keys in the application itself.

This list is not exhaustive—there are a myriad of details involved in securing your platform against cyber attacks. Without a skilled team of experts on your side, ensuring the security of your platform is difficult at best, and at worst nearly impossible. 

The Best Way to Keep Customer Data Safe on Your Platform: Partner With Glympse

Bypass the hassle of worrying about security concerns by implementing a solution from Glympse. We care deeply about privacy and data security, and over the years we have worked tirelessly to make sure that what our customers share with us is secure. We are committed to security and privacy, we have a patent in temporary location sharing, and we are SOC 2 Type 2 Certified.

The SOC 2 Type 2 certification means that all of our technology was audited by an outside party and given the stamp of approval. We’re one of the smallest companies to achieve this certification, and we take great pride in it because it exemplifies how seriously we take the protection of customer data. 

When you partner with Glympse, you don’t need to worry about the safety and privacy of your customers’ sensitive information. We are continuously enhancing our solution and practices to adhere to the dynamic GDPR compliance regulations to protect data. In addition, we never sell data to third parties, and all data is disassociated from account information after 48 hours by default. Our location-intelligent platform has only ever accessed location when customers are using the service, and when someone shares their location with Glympse, it’s only temporary—we never store that information. This is a pretty big distinction from other companies. 

Data breaches are a major concern in today’s world, and here at Glympse, we work to ensure that you and your customers always feel safe using our platform. 

Contact us today to start implementing our secure platform and ensure your customer data is always kept safe and secure.