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Glympse Premium Tags Success Story: Georgetown Fire Department’s Santa Tour

In the spirit of the holiday season, we’re sharing the story of how a recent event in Georgetown, MA resulted in thousands of toys collected for children in need and a whole lot of holiday cheer…all with a little help from Glympse Premium Tags!

Read on to learn how the Georgetown Fire Department uses premium tags to collect toys for children and joy to their community through their yearly Santa Tour event.

What Are Glympse Premium Tags?

Tags are not new to Glympse: public Glympse Tags are already used in the app to quickly and easily share location between friends, sports teams, running clubs and more . 

But Glympse Premium Tags bring location sharing to a new level.

Glympse Premium Tags are tailor-made for small businesses, community events, festivals, and more. With Glympse Premium Tags, you can securely and temporarily share a real-time location for your group, club, or event with your brand — even with those who don’t have the Glympse App

Ideal for local festivals, parades, food trucks, marathons and fun runs, hiking or biking clubs, and other groups who need the ability to share a location along a route so group members know where to meet, Glympse Premium Tags allow you to:

  • Set up to seven routes and assign a route on a particular day. 
  • Add special messages and banners to enhance engagement.
  • Include a link to give followers event details and live location updates.

Glympse Premium Tags offer next-level customization and branding, allowing you to personalize the Glympse experience with your company or event logo, colors, avatars, ad banners, and other branding elements.

You can learn more about how Glympse Premium Tags work in our recent blog.

Glympse Premium Tags & Santa Tracker: Making the Season Bright

Glympse Premium Tags - Santa Tracker

The Glympse Santa Tracker experience makes use of our Premium Tags to show Santa’s real-time location in your holiday parade or event, branded to your town or organization. With the Glympse Santa Tracker experience, local fire departments, city leaders, and community organizations can create a custom Santa experience to delight their communities. 

Santa Tracker is easy for community members to use: all they have to do is tap a link to track Santa at the local parade, festival, Santa caravan, or other event. They don’t even need to download the Glympse app! 

Santa Tracker also allows you to create a unique name for your Santa, upload your city’s logo and brand colors, save multiple Santa routes, and share the holiday cheer with your entire community. There are options to promote your organization, recognize sponsors, promote future events, and more. You can even add personal messages from Santa, such as cheerful greetings to community members or instructions about your event in the header or footer of the location sharing screen.

Learn all about Santa Tracker in our recent blog.

How Glympse Premium Tags Helped the Georgetown Fire Department Collect Thousands of Toys for Children in Need

The Georgetown, MA Fire Department (GTFD) is a third-time user of the Glympse Santa Tracker and a first-time user of our new Premium Tags for their 2023 Santa Tour

Brian Coolidge, PMP, Public Information Officer for the GTFD, reached out to us for an easy, customizable solution that would help them spread Christmas cheer to their community while also supporting an important cause.

The Santa Tour takes Santa and his team of volunteers along almost 65 miles of road in the Georgetown area, collecting toys for the Marine Corps Toys for Tots program. The results are extraordinary: this year, they collect 3,884 toys!

Here’s how Glympse Premium Tags help make this event a success: 

Throughout the 10 hour day, residents can use the Santa Tracker to see Santa's location as he makes his way around town. That way, they can be ready to bring out their toys when he reaches their area. No need to wait out in the cold or worry about missing out — everyone is able to get their donation to Santa right on time.

Brian told us:

We had some great feedback on the app, and it appeared every time I looked at it (several times that day) there were at least 30 people viewing our location.

One thing that made the event especially challenging this year was the weather: they had rain showers and heavy rain all day long. But as Brian says, “despite the weather, it was a success.” With the help of Santa Tracker via Premium Tags, the GTFD ended up collecting nearly 4,000 toys for Toys for Tots!

Needless to say, the community of Georgetown certainly felt the magic of Christmas this year

We can’t tell you how much happiness it brings to all of us at Glympse to know that we are able to take part in supporting such an amazing cause.

Take Your Event to the Next Level With Glympse Premium Tags

Purchasing a Glympse Premium Tag

Want to see this kind of engagement at your next event? 

For your organization or business, a Glympse Premium Tag costs only $99 for the year. Within the Premium Tag creation process, you’ll create a link specific to your community, which you can share on your website, social media, newsletters, or anywhere else you’re promoting your event. Community members who follow the link will be able to quickly track your location — no cost and no download required!

To learn more about implementing Glympse Premium Tags for your business, local government, or community event, head to our consumer app website to get started today.

Wishing you the happiest of holidays and a wonderful new year!